The North Face

The North Face found that their retail traffic was flat. The challenge was to create an inspired way to highlight the benefits of their FuseForm jacket and drive foot traffic into their retail outlets. 

 
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FuseForm Social Campaign

We needed to create a situation that encouraged people to visit The North Face store, so we developed "Bring the Rain," a real-time, weather-triggered social and retail campaign. The more it rained, the more chances there were to win a free FuseForm jacket. Using national weather data, users were notified through social every time the rain gauge collected more rain. When the threshold was met, the contest went live for 24 hours, creating a sense of urgency for people to make their way to The North Face store in an attempt to win a free FuseForm rain jacket.

 
 
 
 
 
 
 
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Strategy

Brand Strategy

 

Content

Campaign Creation & Execution
Copywriting

 

Design

Visual Design
Creative Direction
Photo Direction
Art Direction

Creative Partners

mono