Insight
Studies have shown that there is a direct correlation between high performers and their ability to rest, relax and quiet the mind. These states of recovery aligned with the benefits of CBD. CBD has been clinically proven to help combat anxiety, aid in better sleep, reduce inflammation and helps in treating depression. With these insights we architected a brand for people looking to reduce the noise of the day so they’re able to refocus, rejuvenate and perform at their best.
ID Design
The ID system is friendly but bold. The colon was designed to be the icon for the brand. The halo within the colon is a metaphor: a combination of mind and body. We used the color yellow to represent the idea that we need to pause and slow down. Yellow communicates yield but also represents energy and a vibrant source of power.
Design
Complexity is the enemy, our audience’s lives are complicated enough, so the design needed to reflect the state we wanted to achieve; clarity, focus and a sense of calm.
Strategy
Brand Positioning
Brand Architecture
Brand Strategy
Content
Strategic Naming
Copywriting
Design
ID Design
Package Design
Creative Direction
Illustration Direction